Diagnostic bay · Pick your vertical
Every industry runs different numbers.
See yours.
We work with local service businesses and inventory-based dealers, in the verticals below and plenty beyond them. Pick yours and the bench retunes: the search your customer types, the ad that wins it, and the benchmark numbers we manage to.
Real numbers from our published vertical data at /benchmarks. No seeded data yet for the product track, so those dials stay honest and off.
Local service businesses.
Lead generation frameworks for businesses that drive revenue through phone calls, booked jobs, and service appointments.
Plumbers
Emergency-driven intent, high CPCs, and 24/7 demand. Our framework prioritizes high-intent search and LSA to capture callers when they need you most.
CPL $50 CTR 5%CVR 5% View frameworkRoofers
Storm-driven spikes, long sales cycles, and high-ticket jobs. We build campaigns that capture both emergency repairs and planned replacements.
CPL $55 CTR 4%CVR 3% View frameworkHVAC
Seasonal demand swings and the highest CPCs in home services. Our framework manages budget flex between summer AC and winter heating cycles.
CPL $60 CTR 4%CVR 4% View frameworkElectricians
Dual intent: emergency calls and planned upgrade projects. LSA delivers the cheapest leads while Search captures high-value jobs.
CPL $45 View frameworkRemodeling
High-ticket, long decision cycle. Meta builds awareness with project galleries while Search captures active researchers.
CPL $65 CTR 2% View frameworkLandscaping
Competitive local market with strong visual creative opportunities. Meta excels here. Before-and-after project photos convert.
CPL $30 View frameworkPest Control
Seasonal surges and recurring service models. We capture urgency calls and build retargeting pipelines for annual contracts.
CPL $50 CTR 5%CVR 5% View frameworkGarage Door
Emergency repair + planned installation. Dual-intent campaigns capture both audiences with different messaging and bidding strategies.
CPL $40 View frameworkPool Maintenance
Seasonal demand with recurring revenue potential. We build campaigns that fill the spring pipeline and keep it full through summer.
CPL $35 CTR 5% View frameworkDog Trainers
Low CPCs but nuanced targeting. We reach pet owners at the moment of frustration, when they're searching for help, not just browsing.
CPL $35 CTR 5% View frameworkMobile Detailing
Hyper-local targeting with low budgets. We maximize reach in tight service areas where every dollar has to work.
CPL $25 CTR 5% View frameworkOnline Auctions
Event-driven campaigns with tight windows. We build urgency through countdown-style creative and geo-targeted pushes.
Custom framework View frameworkInventory-based dealers.
Feed-driven frameworks for dealers whose revenue moves with inventory: Shopping, Catalog, and listing ads rendered straight from your stock.
Trailer Dealers
Almost zero local Shopping competition. We build your product feed and get every trailer in front of buyers on Google Shopping and Meta Catalog within 7 days.
Product track · feed-driven View frameworkPowersports Dealers
ATVs, UTVs, motorcycles. Passionate audiences and highly visual products. Meta Catalog consistently outperforms expectations here.
Product track · feed-driven View frameworkRV Dealers
Highest-ticket product vertical. Long consideration cycles make retargeting and email critical. One deal covers months of ad spend.
Product track · feed-driven View frameworkMarine / Boat Dealers
Seasonal and aspirational. Lifestyle content on Meta performs exceptionally well. Low Shopping competition creates huge opportunity.
Product track · feed-driven View frameworkFarm & Ag Equipment
Geographically concentrated buyers, long decision cycles, and high ticket prices. Central Valley is home turf for this vertical.
Product track · feed-driven View frameworkHeavy Equipment
Excavators, loaders, skid steers. Niche buyer pool but very targetable. Highest individual ticket values in our portfolio.
Product track · feed-driven View frameworkFurniture Stores
High-volume catalogs with strong visual appeal. Shopping and Catalog ads put sofas, dining sets, and beds directly in front of active shoppers.
Product track · feed-driven View frameworkIndependent Used Auto
Fast-turning inventory needs daily feed updates. Vehicle listing ads are the key differentiator. Independent lots only, not franchise.
Product track · feed-driven View frameworkPool & Spa Dealers
Hot tubs, above-ground pools, and swim spas. Seasonal demand with strong visual appeal. Shopping and Catalog ads put inventory in front of buyers.
Product track · feed-driven View frameworkDon't see your industry?
That doesn't mean we can't help. It means we build a custom framework for your market instead of pulling from an existing one.