Digital Marketing
for RV Dealers

The highest-ticket product vertical. Google Shopping and Meta Catalog ads that put every RV in front of buyers — feed included, inventory live in 7 days.

$2,500/mo flat retainer
Feed infrastructure included
Inventory live in 7 days

Why RV Dealer Marketing Is Different

RVs are the highest-ticket items in our product advertising portfolio. Individual units range from $30,000 to $150,000+, which means one sale can return an extraordinary ROI on ad spend. The math makes aggressive advertising defensible.

The challenge is the consideration cycle. RV buyers research for weeks or months — comparing floorplans, watching walkthrough videos, and visiting multiple dealers. Your marketing needs to stay in front of them throughout that entire journey, from first search to final handshake.

Google Shopping ads with photos and prices at the top of search results are devastatingly effective for RVs. When a buyer searches 'Class C RV for sale near me' and sees your exact unit with the price — that's a qualified click that no text ad can match.

How We Sell RVs With Digital Ads

High-ticket advertising built for long consideration cycles and maximum ROI per unit sold.

$30K–$150K+
Typical unit price range
Daily
Automated feed updates
$10K–$20K
Monthly ad spend range
7 days
Feed live from signup
Primary

Google Shopping Ads

Individual RVs with photos, prices, and your dealer name in the Shopping carousel. Buyers searching by class, brand, floorplan, or price range see your exact inventory. One click from a qualified RV buyer is worth the investment.

Primary

Meta Catalog Ads

Dynamic ads showing your RV inventory to targeted audiences. Lifestyle and aspirational content drives awareness. Retargeting keeps your units in front of buyers during their weeks-long research phase.

Supporting

Google Search Ads

Brand, model, and category searches that supplement Shopping. Also captures 'RV dealer near me' queries and retargets inventory browsers.

Everything in the $2,500/mo Retainer

Product feed infrastructure — Custom scraper pulling every RV from your website into a compliant feed, updated daily. Included in retainer.

Google Merchant Center management — Feed connected, products approved, custom labels for segmentation by class, brand, and price range.

Meta Commerce Manager management — Catalog synced, dynamic ad templates configured for retargeting and prospecting campaigns.

Multi-channel execution — Shopping, Catalog, and Search managed under one flat retainer.

Proactive reporting — Weekly updates, monthly reports, and quarterly reviews. Unit-level performance tracking.

Full ownership of everything — Ad accounts, feed data, Merchant Center, Commerce Manager, audiences, and creative. All yours.

RV Dealers Marketing FAQ

A competitive independent RV dealer should budget $10,000–$20,000 per month in ad spend. With unit prices of $30,000–$150,000+, one sale typically returns many multiples of the monthly ad investment. The management retainer is a flat $2,000/mo.
You need a product feed connected to Google Merchant Center. Most RV dealer websites don't generate compliant feeds. We build the feed infrastructure as part of the standard retainer and have your inventory live in Shopping within 7 days.
Absolutely. RV buyers have the longest consideration cycle in our portfolio. Retargeting campaigns on Meta and Google keep your specific units in front of buyers during their weeks-long research phase. Without retargeting, you lose buyers to the last dealer they visited.
Yes. Demand peaks pre-spring and pre-summer as buyers plan trips and summer adventures. Budget should ramp up well before spring to capture early-season research. Fall shows and end-of-year clearance events also drive seasonal spikes.
Shopping ads show the actual RV — photo, price, and dealer name — at the top of Google. For a $75,000 purchase, buyers want to see exactly what's available. A text ad saying 'Great RV Deals' can't compete with a photo of the specific Class C they've been researching.

See If Your RV Competitors Are in Google Shopping

We'll screenshot the Shopping results for your market and show you who's there — and who isn't.

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