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Transparent pricing, month-to-month, and you own every account.

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Demonstration: a search for "emergency plumber near me" runs on a mock results page, the client's ad wins the auction at position one, the searcher taps the call button, and the lead lands in the client's dashboard at about a $50 cost per lead.

Sponsored yourplumbingco.com/emergency
Emergency Plumber — Open Now · At Your Door in 60 Minutes

Licensed & insured. Upfront pricing before we start. Water heaters, drains, burst pipes. Call now.

Call (916) 555-0134
Dana R. Burst pipe — kitchen Google Search
Cost per lead $50 "meeting target" benchmark, plumber · Google Search
Search CTR 5% what a healthy ad earns
Leads this run 1 and counting
Your numbers? Get the audit free, back in 48 hours

Benchmarks from Ad Collab's vertical quickref data, published at /benchmarks. Sample business shown; every number above is a real target we manage to.

Follow one dollar from search to booked job.

Most agencies hide this in a monthly PDF. We'd rather teach it to you. Scroll: this is the whole system, stage by stage.

High intent Local Right now

It starts with someone who already needs you

Nobody searches "emergency plumber near me" for fun. Search ads don't create demand, they catch it. Your entire job is to be unmissable in that moment.

Bidder A $6.00 bid × 4 quality Ad Rank 24
You $4.00 bid × 8 quality Ad Rank 32 · wins
Bidder C $5.00 bid × 5 quality Ad Rank 25

An auction runs in about 100 milliseconds

The highest bidder doesn't win. Bid times quality score does. A relevant ad with a matched landing page beats a rich competitor's lazy one, and pays less per click doing it. Relevance is cheaper than money.

Monthly budget $1,500.00
click · −$2.50

You pay for the click, and only the click

No charge to show up. The meter runs when someone chooses you. Which is why wasted clicks (wrong keywords, wrong neighborhoods, wrong hours) are the first thing we hunt down in an audit.

Emergency Plumber — At Your Door in 60 Minutes
Call Now

The page keeps the ad's promise

The ad said 60 minutes, so the page says 60 minutes, above a phone number. Every mismatch between the ad and the page leaks paid visitors. This is where most self-managed accounts bleed.

Incoming call tracked to: "emergency plumber near me"

The call is tracked back to the keyword

Call tracking ties every ring to the exact search that caused it. That's how budget moves toward what books jobs, instead of what merely gets clicks.

Ad spend for this lead$50
Emergency job, booked$450
Return9× on this job

The only math that matters

A $50 lead against a $450 job (before the repeat visits and referrals). Impressions and clicks are ingredients. Booked revenue is the meal. Our reports lead with this line, always.

See how we report it

Every customer sees a different ad.

We curate every headline, image, and product line. The platforms then pair them in real time, assembling the combination most likely to win that customer in that moment. We build the parts, the system finds the mix.

Google Search · RSA

One ad, thousands of combinations

Emergency Plumber — Open Now
At Your Door in 60 Minutes

Google tests 15 headlines and 4 descriptions against each other and serves the winning mix per search. We write the parts so every combination still sells.

Meta · Carousel

Demand you create, not catch

Trainer working a reactive German shepherdBefore & after: reactive dog, 6 weeks
Dog running an agility course with trainers in a parkFree evaluation, in-home or group
Trainer playing with a husky in a parkCertified trainers, real reviews

Search catches people who already want you. Meta puts you in front of the ones who will. Both, orchestrated, is how a market gets owned.

Google Shopping · Feed

Your inventory, everywhere

Covered utility trailer product photo 5x8 Covered Utility Trailer $2,395 · In stock

Dealers with a product feed reach shoppers the moment they compare models, with live prices and stock. No feed, no shelf. We build and maintain the feed inside your retainer.

See what sets us apart.

Two questions expose any agency: who owns the ad account, and what happens when you leave? Flip the switch and compare the answers.

The agency keeps

    Nothing. If we part ways, you keep it all and every campaign keeps running.

    You keep

    • Google & Meta ad accounts
    • Audiences & remarketing lists
    • Conversion history & tracking
    • Ad creative & copy
    • Your freedom — month-to-month

    This is why our contracts are month-to-month, priced as a flat retainer, never a percentage of your spend. You stay because it works.

    Signed today. Live in a week.

    That's a commitment, not a countdown timer. Here is the actual sequence.

    1. Days 1–3

      Onboarding

      Account access, tracking, naming conventions. We handle the technical foundation.

    2. Days 4–6

      Build

      Keywords, audiences, ads, feeds — built in your accounts. Nothing launches without your sign-off.

    3. Day 7

      Launch

      Live, with a note on exactly what's running and what the first two weeks should look like.

    4. Ongoing

      Optimize & report

      Weekly updates, monthly reports, quarterly reviews. Off real data, not guesswork.

    Performance Dashboard

    Sample plumbing account Live
    Last 30 days
    Total Spend
    $4,431
    Across 4 channels
    Total Leads
    157
    Calls + forms + messages
    Cost / Lead
    $28.22
    Below $30 target
    Impressions
    38,290
    All channels
    Clicks
    1,847
    CTR 4.8%
    Conversion
    8.5%
    Click to lead
    Conversion Funnel
    Last 30 days
    Impressions · 38,290
    ▼ 4.8% click-through
    Clicks · 1,847
    ▼ 8.5% conversion
    Leads · 157
    Channel Mix
    By spend
    $4.4k
    Total
    Google52%
    Meta28%
    LSA18%
    Shopping2%
    Spend
    $2,310
    52% of budget
    Clicks
    885
    Across 12 keywords
    CTR
    4.4%
    Above 3.2% benchmark
    CPL
    $27.83
    83 leads
    Top Keywords
    By leads
    KeywordClicksLeadsQS
    emergency plumber198228
    drain cleaning142147
    water heater repair129128
    leaking toilet98108
    sump pump install7699
    Where leads come from
    Tracked to the keyword

    Every call and form is tied back to the exact search that caused it, so budget moves toward what books jobs — not what merely gets clicks.

    Spend
    $1,236
    28% of budget
    Reach
    24,500
    Unique people
    Frequency
    2.1
    Healthy range
    CPL
    $30.15
    41 leads
    Audience Mix
    By spend
    $1.2k
    Spend
    Lookalike 1%42%
    Site visitors28%
    Geo + interest22%
    Retargeting8%
    Top Creative
    By leads
    AdReachLeadsCPL
    Service Promo · Video9,20018$24.50
    Customer Win · Carousel7,40012$28.30
    Limited-Time Offer · Image5,1008$32.10
    Awareness · Reel2,8003$36.40
    Leads
    30
    All charged
    CPL
    $26.60
    After credits
    Booked Rate
    93%
    Above 80% target
    Spend
    $798
    18% of budget
    Service Type
    By leads
    Plumbing repair
    14
    Drain cleaning
    8
    Water heater
    5
    Sewer line
    3
    Calls vs Messages
    How leads arrive
    Calls
    26
    Messages
    4
    Avg. response time: 4 min · Booked: 28 / 30

    The actual client portal, live. Updated daily, in accounts you own. See how reporting works.

    See what your competitors are doing online.

    We'll research your market and send back a custom competitive analysis. Free, no strings. You learn something useful either way.

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