Digital Marketing
for Farm & Ag Equipment Dealers
Tractors, implements, and equipment in Google Shopping and Meta Catalog — built for the Central Valley and ag communities everywhere.
Tractors, implements, and equipment in Google Shopping and Meta Catalog — built for the Central Valley and ag communities everywhere.
Farm equipment buyers are geographically concentrated and highly specific in their needs. A dairy farmer looking for a specific implement doesn't browse casually — they search with make, model, and specification terms. Your inventory needs to show up for those exact queries.
The Central Valley is home turf for this vertical. The concentration of agricultural operations creates a dense buyer pool that's ideal for geo-targeted digital advertising. Almost no local farm equipment dealers run Shopping ads, despite the channel being perfectly suited for this inventory.
Decision cycles are seasonal, tied to planting and harvest schedules. Equipment purchases often happen in pre-season windows — spring for planting equipment, fall for harvest equipment. Budget timing matters as much as budget size.
Product-level advertising targeting ag communities with seasonal timing built in.
Equipment listings with photos and prices in the Shopping carousel. Farmers searching for specific makes, models, and types see your exact inventory. Virtually zero local Shopping competition.
Make, model, and category searches. Google Search carries more weight in ag equipment than other product verticals because buyers use specific technical terms.
Dynamic inventory ads reaching farming communities. Effective for moving older inventory and reaching buyers outside your immediate geographic area.
Product feed infrastructure — Custom scraper pulling every piece of equipment into a compliant feed, updated daily. Included in retainer.
Google Merchant Center management — Feed connected, products approved, custom labels for segmentation by equipment type and price.
Meta Commerce Manager management — Catalog synced, dynamic ad templates configured for ag community targeting.
Seasonal campaign timing — Budget and creative aligned to planting and harvest purchasing windows.
Proactive reporting — Weekly updates, monthly reports, and quarterly reviews.
Full ownership of everything — Ad accounts, feed data, Merchant Center, Commerce Manager, audiences, and creative. All yours.