A paid media framework built for seasonal demand, recurring service contracts, and filling your spring pipeline before competitors do.
Live benchmarks CPL $35 CTR 5% Full data →Pool maintenance has a unique revenue model — the real money is in recurring weekly or monthly service contracts, not one-time calls. Your marketing needs to fill the pipeline with customers who stay, not just callers who need a one-time green pool cleanup.
Seasonality is the other challenge. Demand surges in spring as pools open and stays strong through summer, then drops off in fall. The smart play is starting your ad campaigns before competitors ramp up — so your pipeline is full by the time pool season hits.
Most agencies don't understand this timing. They wait until peak season when CPCs are already inflated by competition, then wonder why the leads are expensive. By the time they start, homeowners have already picked their pool company for the season.
Pre-season pipeline building with a focus on recurring service contracts.
Captures homeowners searching for pool service, green pool cleanup, pool opening, and equipment repair. Pre-season campaigns launch early targeting 'pool service near me' before CPCs spike. We segment recurring service from one-time repair searches.
Pool content is inherently visual — sparkling clean pools, green-to-clean transformations, and equipment upgrade photos perform well. We target homeowners with pools in your service area and retarget visitors who checked pricing but didn't call.
Star ratings and review volume directly impact whether homeowners call you or your competitor. We optimize your GBP for pool-related categories and service areas.
Pool-specific campaign architecture — Recurring service, green pool cleanup, pool opening/closing, equipment repair, and renovation campaigns — each with seasonal budget rules.
Pre-season ramp strategy — Campaigns launch before competition drives CPCs up. By peak season, your pipeline is full while competitors are just getting started.
Multi-channel execution — Google Search and Meta managed under one flat retainer. GBP management available as an add-on. No per-channel fees.
Creative development — Before/after pool photos, seasonal service reminders, and recurring service offer creative — all A/B tested.
Proactive reporting — Weekly updates, monthly reports, and quarterly business reviews. We distinguish one-time leads from recurring service signups.
Full account ownership — You own all ad accounts, audiences, data, and creative assets. If we part ways, everything stays with you.