A paid media framework built for seasonal demand surges, recurring service contracts, and capturing urgency calls when pests appear.
Live benchmarks CPL $50 CTR 5% CVR 5% Full data →Pest control has a unique combination of urgency calls and recurring revenue. When someone finds termites or a wasp nest, they call immediately. But the long-term money is in annual or quarterly prevention contracts. Your marketing needs to drive both.
Seasonality is predictable — ants and roaches surge in spring, mosquitoes and wasps peak in summer, rodents move indoors in fall. The agencies that win plan campaigns around these cycles. The ones that lose run the same ads year-round.
The recurring contract opportunity is massive. A $50/month prevention customer is worth $600/year in predictable revenue. Converting one-time emergency callers into annual contract customers is where the real margin lives.
Seasonal campaigns that capture urgency calls and convert them into recurring service contracts.
Pest-specific campaigns that rotate with seasons — ant and roach campaigns in spring, mosquito and wasp campaigns in summer, rodent campaigns in fall. Each pest type gets targeted keywords and messaging.
Google Guaranteed trust badge drives calls for urgent pest problems. Homeowners with an active infestation want to see that badge. LSA delivers the cheapest leads across all pest types.
Pest control converts well on Yelp — homeowners with active infestations search by reviews and proximity. We claim and optimize the Yelp Business Profile, run Yelp Ads against pest-specific seasonal queries, and manage lead disputes. Minimum sustainable spend: $1,000/mo. Meta is layered in as a prevention-contract / annual-plan retargeting overlay once the Search/LSA/Yelp staples are funded — not a default acquisition channel.
Pest-specific campaign architecture — Seasonal campaigns by pest type — ants, roaches, termites, mosquitoes, wasps, rodents — each activated on the right calendar.
Multi-channel execution — Google Search, LSA, Yelp, and GBP managed under one flat retainer. No per-channel fees.
Recurring contract conversion — Retargeting campaigns that upsell one-time emergency customers into annual prevention contracts.
Creative development — Seasonal pest awareness content, prevention offer graphics, and urgency-driven ad copy — all A/B tested.
Proactive reporting — Weekly updates, monthly reports, and quarterly reviews. One-time vs. recurring contract leads tracked separately.
Full account ownership — You own all ad accounts, audiences, data, and creative. Everything stays with you.