Digital Marketing
for Heavy Equipment Dealers
Excavators, loaders, and skid steers in Google Shopping — the highest ticket items in our portfolio with a niche, targetable buyer pool.
Excavators, loaders, and skid steers in Google Shopping — the highest ticket items in our portfolio with a niche, targetable buyer pool.
Heavy equipment has the highest individual ticket values in our portfolio — $50,000 to $500,000+ per unit. One sale can return an extraordinary ROI on your annual ad investment. The math works even at aggressive spend levels.
The buyer pool is smaller but extremely targetable. Contractors, excavation companies, and site developers search with specific make, model, and specification terms. Your inventory needs to appear for those exact searches.
Google Search plays a bigger role here than in other product verticals. Contractors researching Cat 320 excavators or Bobcat S650 skid steers use specific technical queries that text ads can capture effectively alongside Shopping listings.
High-ticket advertising targeting contractors and developers with product-level precision.
Equipment listings with photos and prices targeting contractor searches. Excavators, loaders, and skid steers with full specifications visible in Shopping results.
Make, model, and spec-level search campaigns. Contractors search with technical precision — Cat 320, Bobcat S650, John Deere 333G. Google Search captures this intent directly.
Dynamic inventory ads targeting contractor and construction audiences. Effective for reaching buyers outside your immediate area and moving specific units.
Product feed infrastructure — Custom scraper pulling every piece of equipment into a compliant feed, updated daily. Included in retainer.
Google Merchant Center management — Feed connected, products approved, custom labels for equipment type and price segmentation.
Meta Commerce Manager management — Catalog synced, targeting configured for contractor and developer audiences.
Multi-channel execution — Shopping, Search, and Catalog managed under one flat retainer.
Proactive reporting — Weekly updates, monthly reports, and quarterly reviews.
Full ownership of everything — Ad accounts, feed data, Merchant Center, Commerce Manager, audiences, and creative. All yours.