A paid media framework built for the highest CPCs in home services, seasonal demand swings, and dual-intent customers. Not a generic template — an HVAC-specific strategy.
Live benchmarks CPL $60 CTR 4% CVR 4% Full data →HVAC has the highest cost-per-click of any home service vertical. Keywords like 'AC repair near me' routinely cost $30–$60+ per click. That means every dollar of wasted spend hits harder here than in any other trade.
HVAC also has the most dramatic seasonal swings. Pre-summer AC campaigns and pre-winter heating campaigns drive completely different search behavior, different ad copy, and different landing page needs. An agency that doesn't manage this seasonal flex is leaving money on the table half the year.
The dual-intent challenge makes it worse — emergency repair callers and planned installation shoppers require different campaigns, different bidding, and different follow-up strategies. Most agencies lump them together and wonder why their CPL keeps climbing.
Seasonal budget management with emergency and installation campaigns running in parallel.
The workhorse. Emergency repair campaigns run year-round. Installation campaigns scale with seasonal demand — AC installs peak pre-summer, furnace installs peak pre-winter. We manage separate campaigns for each so budgets and bids never compete against each other.
Essentially mandatory for HVAC. The Google Guaranteed badge builds trust for emergency calls, and LSA consistently delivers the cheapest leads. We manage lead disputes and optimize your profile to maximize placement.
HVAC is a top Yelp category — homeowners reference reviews and proximity before booking. We claim and optimize your Yelp Business Profile, run Yelp Ads against the high-intent local searches, and manage lead disputes. Minimum sustainable spend: $1,000/mo. Meta gets layered in as retargeting + financing-offer creative once the Search/LSA/Yelp staples are running, not as a default acquisition channel.
HVAC-specific campaign architecture — Emergency repair, AC install, heating install, and maintenance campaigns — each with its own budget, bidding strategy, and seasonal scaling rules.
Seasonal budget management — Pre-summer and pre-winter budget ramps, with smooth transitions that maintain visibility year-round without overspending during shoulder seasons.
Multi-channel execution — Google Search, LSA, Yelp, and GBP managed under one flat retainer. No per-channel fees.
Creative development — Seasonal ad copy, financing offer graphics, emergency messaging, and system upgrade creative — all A/B tested continuously.
Proactive reporting — Weekly updates, monthly reports, and quarterly business reviews. We track repair vs. install leads separately so you know where your revenue is coming from.
Full account ownership — You own all ad accounts, audiences, data, and creative assets. If we part ways, everything stays with you.