Digital Marketing
for Roofers
A paid media framework built for storm-driven spikes, high-ticket estimates, and seasonal demand. Not a generic template — a roofing-specific strategy.
A paid media framework built for storm-driven spikes, high-ticket estimates, and seasonal demand. Not a generic template — a roofing-specific strategy.
Roofing is one of the highest-ticket verticals in home services, with average job values ranging from $8,000 to $25,000+. That means one lead can pay for months of advertising — but it also means the competition for those leads is fierce.
Roofing demand is uniquely unpredictable. A hailstorm can triple your call volume overnight. A dry winter can flatten it for months. The right strategy accounts for both — scaling budget when storms hit and maintaining steady visibility during quiet periods so you're the first call when the next one comes.
Most agencies don't adjust for this. They set a flat budget, bid on generic keywords, and let the algorithm run. They waste money on searches like 'roofing jobs near me' and 'DIY roof repair' while your competitors capture the high-intent calls.
Campaigns that capture both emergency repairs and planned replacements.
The primary revenue driver. We build campaigns around emergency repair, roof replacement, and inspection keywords. Storm-responsive budget scaling means we push spend hard when hail or wind events hit your market and pull back during dry spells — not a flat monthly burn.
Top-of-Google placement with a Google Guaranteed badge. For roofers, LSA builds immediate trust with homeowners who are skeptical of storm chasers. We manage lead disputes to keep your cost per call competitive.
Before/after project galleries are devastating on Meta. We retarget website visitors and build lookalike audiences from your best customers. Prospecting campaigns reach homeowners in hail-prone zip codes before the next storm hits.
Roofing-specific campaign architecture — Emergency repair, roof replacement, inspection, and storm-response campaigns segmented by intent and job value.
Storm-responsive budget management — We scale ad spend up within hours of severe weather events in your market and optimize geo-targeting to affected areas.
Multi-channel execution — Google Search, LSA, and Meta managed under one flat retainer. No per-channel fees.
Creative development — Before/after project photos, emergency messaging, trust signals, and financing offer creative — all A/B tested.
Proactive reporting — Weekly updates, monthly reports, and quarterly business reviews. Plain English, tied to job value — not just click metrics.
Full account ownership — You own all ad accounts, audiences, data, and creative assets. If we part ways, everything stays with you.